The Influences of Self Construal and Self Complexity on the Co-Brand Evaluation
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 97 === Co-branding is a popular differentiation and brand extension strategy employed by many today’s leading brands（Mongga and Lau-Gesk）.This phenomenon can be found obviously in the mobile phone industry. Existing co-branding research indicates that “fitness” is on...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96964969423592746041 |