Case studies of applying data mining clustering techniques to evaluate service quality
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 97 === The major objective of this study is to use self-organizing maps (SOM) and K-means method to cluster the consumers of E-Life Mall Corporation and Kuo-Kuang Motor Transport Company into appropriate categories. The service items concerned in this study fall in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35752749859521560775 |