Human Technology? An Exploration of the Relationship between Consumer Technology Readiness Index and Customer Perceived Value

碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 97 === Technology advances with time and infuses into service process rapidly. It changes traditional nature of service encounter of low-tech, high-tech. However, technology-based services are usually nonexistent new phenomenon previously, and are often highly inno...

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Bibliographic Details
Main Authors: Maggie Wei, 魏碧緯
Other Authors: Kaili Yieh
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/72407613196196758688