The relationship among internet protocol television industry's marketing strategy, perceived quality and customer satisfaction in Chunghwa telecom's multimedia on demand customer
碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 97 === The purpose of this study was to investigate the relationship between the marketing strategy and the customer satisfaction in Internet Protocol Television Industry and to probe the influence of perceived quality on the relationship. To achieve the purpose, th...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44129660015721978431 |