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碩士 === 國立中央大學 === 企業管理研究所 === 97 === “Nostalgic type” is the object which could evoke the nostalgic emotion, and an individual have experience or not. There are personal nostalgia, historical nostalgia, and non-nostalgia. The dependent variables include the nostalgic emotion, advertising attitude, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44461400682795765180 |