consumers'' psychological characteristic affect the intention of using network shopping take 3C products for example
碩士 === 國立中央大學 === 企業管理研究所 === 97 === With the development of internet, depending on the advantage of cost, space and time saving, many consumers are attracted by virtual channel. That causes a number of network stores increased severely. Network stores must survive in the steeply blooming competitio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37645053542185860862 |