A Consumption Model of Experiential Value and Lifestyle on Satisfaction Analysis in Online Gaming Industry
博士 === 國立中央大學 === 企業管理研究所 === 97 === According to Holbrook’s (1994) perspective, the effect of the consumers’ experiential value on their satisfaction can be divided into four aspects: Aesthetic appeal, Playfulness, Service excellence and Consumer return on investment. In addition, the research from...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97458316110511625343 |