The Effects of Color Hue, Shape and Music Style on Consumers’ Perceived Pouring Volume
博士 === 國立中央大學 === 企業管理研究所 === 97 === This research adopted an experimental method to demonstrate that color hue has an important effect on consumers’ perceived pouring volume. This research conceptualized a particular combination of color hue, shape extension, container shape, brand image and music...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92313003057276809910 |