How to Form a Better Word-of-Mouth Review
碩士 === 國立中央大學 === 資訊管理研究所 === 97 === Internet has become familiar to everyone today, WOM environment has changing from traditional face-to-face to no limit world. Also, the growing presence of the Internet is expanding the availability and importance of WOM in the marketplace (Kwak et al., 2001; Pit...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45443223844379446936 |