A Study on The Influences of Information Involved in Mutual Fund to Investor's Purchase Willingness – Case Example of P Company

碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 97 === Research Purpose:According to the statistical data to April 2009 by SITCA, there are 500 numbers mutual funds in Taiwan. To be the priority of investor’s choice is the most important issue of the securities investment trust enterprise. How to attract mutu...

Full description

Bibliographic Details
Main Authors: Yu, Ching-Hua, 于清華
Other Authors: Chen, Quang-Hua
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/52068179490516947063