Heterogeneity of Distribution Intensity in Emerging Markets: Exploring Market Entry Experience with Benchmark Brands in China
博士 === 國立交通大學 === 經營管理研究所 === 97 === As most mature markets enter the fray, emerging markets offer an opportunity for global brands to embrace. One of the critical decisions for these firms is how many intermediaries should be used in emerging markets. Although variables affecting market entry and d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25467249616165915205 |