The Study of the Relationship between Cosmeceutical Chain Store Brand Equity and Consumers’ Purchasing Behavior-A Case Study for Female Consumers in Taipei
碩士 === 國立交通大學 === 經營管理研究所 === 97 === In recent years, the number of cosmeceutical chain stores has risen largely; it made the traditional pharmacies reform for the new type cosmeceutical stores in abundance and so that the vigorous development of cosmeceutical chain store is caused day after day. An...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42192450201900054749 |