The study on the simulation of heterogeneous consumer choice behavior and airline marketing strategies
碩士 === 國立交通大學 === 運輸科技與管理學系 === 97 === As the global air market inches towards liberalization, airlines using intensive and pooling frequent flyer programs (FFP) with airline and non-airline partners has become a new strategy in order to remain competitive. Although much research has been carried ou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54007776726020671627 |