A Niche Analysis on the Competition among Traditional Radio Stations, Internet Radio Stations and Audio-on-demand Radio Stations
碩士 === 國立交通大學 === 傳播研究所 === 97 === This study adopted the niche theory to examine the competition among traditional radio stations, Internet radio stations, and audio-on-demand radio stations in terms of their niche breadth, niche overlap, and competitive superiority. This study used content analysi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36939880779103001103 |