Examining the Phenomenon of Mimetic Isomorphism in Taiwan’s TV Industry: A Study on Taiwan’s Children’s TV Channels
碩士 === 國立交通大學 === 傳播研究所 === 97 === Mimetic Isomorphism theory assumed that organizations would mutually imitate behaviors under a highly uncertain market. According to the mimetic isomorphism theory, organizations tend to imitate other organizations’ behaviors when facing market uncertainty. Adoptin...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97109620032698882827 |