An improved novel model based on lifestyle perspective for market segmentation of physical and virtual channels
博士 === 國立交通大學 === 科技管理研究所 === 97 === Under the dynamic environment, consumers have much more chance to access products and media; this may create more difference in their preferences. This study aims to improve the elder method of market segmentation; first, lifestyle variables are used to predict c...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82207212545883629438 |