Effects of Relationship Marketing and Service Quality on Customer Satisfaction and Customer Loyalty regarding Air Cargo Terminals
碩士 === 國立交通大學 === 交通運輸研究所 === 97 === In the Strong competition environment, air cargo terminals should retain their original customers and trying to develop new customers. Therefore, many business firms try to use relationship marketing to replace the traditional transactional marketing, so how to c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94543125256126208147 |