The Relationship of Business Strategy, Marketing Strategy and Organization Performance—Fit viewpoint
碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 97 === This study attempts to discuss managers in Taiwan’s hotel industry who face a so competitive industrial environment should adopt what kind of business strategy and marketing strategy to obtain good organization performance. The result is : (1)In Taiwan’s smal...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/13348321920073436731 |