An Empirical Marketing Study for Country-of-Brand, Brand Image of Notebook Industry - An Investigation on Lenovo in Taiwan
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 97 === The goal of this study is to comprehend the influences among country-of-brand, brand image, customer satisfaction and brand loyalty on notebooks from a brand name company -“Lenovo” based on previous studies and researches. Furthermore, this study hopes to prov...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26736527832766452604 |