The Influences of Price Framing and Restrictions of Pre-Paid Accommodation Coupon on Customer Perceptions
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 97 === Service organizations are shifting more promotional dollars from advertising to sales promotion techniques since they tend to yield quicker and more measurable results. How to choose an effective promotional technique and operate it well are the important issu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82386819973986469312 |