A Study on the Value-relevance of R&D Expenditures and Advertising Expenditures：Evidence from Taiwan
碩士 === 國立成功大學 === 會計學系碩博士班 === 97 === Based on the Ohlson equity valuation model(1995), this study examines the value-relevance of R&D expenditures and advertising expenditures using Taiwanese firms listed on the TEJ database which span from 1987 to 2007. Under the latest Taiwan accounting stand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94089905567416782814 |