The Effects of Attitudes, Subjective Norms, Trial Experience on Purchase Intentions of Skin Care Products
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === The given study examined the relationship among attitudes toward a product, subjective norms, product trial experience, and purchase intentions. First, it was investigated whether high or low attitudes, subjective norms, and product trial experience have an ef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72779941800284942580 |