The Study of Web Site Characteristics, Perceived Value, and Purchase Intention regarding Online Insurance Products
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 97 === Since their first appearance of the research scene, e-commerce have become increasingly sophisticated. A great deal of work has seen on purchase intention of online shopping in the last few years. Yet research which has empirically documented the link between...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14888145835942190827 |