The Effects of Financial Advertising Appeals, Involvement, and Heuristics on Purchase Intention
碩士 === 國立成功大學 === 企業管理學系專班 === 97 === Advertising is one of the most common-used tools for enterprises to build up their image and attract consumers. In a great deal of advertising research, advertising appeal is prevailing to be investigated and applied. However, the effectiveness of various kinds...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/13593879834415358810 |