An Empirical Study for Building the Brand Equity of Electronic Services: An Application to Online Banking
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === The two most important long-term trends in the business world are the shifting of the economy from goods to services and the rapid expansion of the information economy and electronic networks. These two trends converge in the concept of e-service, which is the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51839372231082204101 |