A Study on Factors that Influence Female Consumer’s Loyalty to Counter Cosmetics-Testify by Relationship Quality as Mediator
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Cosmetic industry is not just a beauty-related but also low-pollution, high-added-value, and image and brand emphasis industry. Due to the gradual increase of the national income of Taiwanese people in recent years, people buying cosmetics for pursuing beauty...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09172749116629830589 |