How Convenience, Compatibility, and Media Richness Affect Users’Intention to Use E-book

• Main Authors: Chih-Yen Chang, 張智彥
• Other Authors: 賴榮裕
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/01810641706725164429

碩士 === 國立中興大學 === 電子商務研究所 === 97 === Due to rapid innovation and development in information technology, people are no longer satisfied by traditional means of learning and obtaining knowledge. Instead, vivid images, moving music, personalization, and a dynamic way of accessing texts and images are now necessary. Thus, e-book is bound to become the new trend in reading in the future. With regard to current research and development on the software and hardware aspects of e-book, a certain technical level and results have already been obtained. For example, with regard to e-book readers with electronic paper displays and wireless internet functions，not only is technical support important, but understanding the content that consumers anticipate is also an important factor. Thus, the technology acceptance model (TAM) is used as the basis for this study. The perceived convenience, compatibility, and perceived media richness are also considered, and the ultimate goal is to understand the intentions of consumers using e-books. Through survey designing, issuing, retrieval, and counting, the effects of various factors on the intention to use were proven. This research find that perceived convenience and compatibility have significant effects on perceived ease of use; perceived convenience, compatibility, perceived media richness, and perceived ease of use have significant effects on perceived usefulness; compatibility, perceived media richness, perceived ease of use, and perceived usefulness have significant effects on intention to use. The results and discovery of this research not only effectively explore the factors affecting the intention to use, but also bring a greater understanding of e-book by the public.