The Study of Customer Loyalty：An Example of Housing Mortgage Loan Customers of a Local Bank
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 97 === As the financial holding company set up, it needs differences of service quality to attract customers to services. But in fact, the financial institutions have been merge all the time, it makes the banks competition are increase even more intense. Also intere...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/z2wfp4 |