A Study of the Impact of Supplier’s Service Quality and Marketing Mix Satisfaction on Relationship Quality and Business Customer’s Attitudinal Loyalty: Using Stationery Channel in Taiwan as an Example
碩士 === 國立中興大學 === 行銷學系所 === 97 === Much of the extant literature on assessment of service quality has focused on end-consumers, rather than on business customers. Moreover, there has been a lack of research into the evaluative criteria and processes used by firms in forming service-quality perceptio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54105304946381515277 |