| Summary: | 碩士 === 國立中興大學 === 企業管理學系所 === 97 === Based on the service-sector industries in Taiwan, the paper combines the eclectic theory and the characteristics of service-sector industries to analyze the impact of entry mode selection which is influenced by its factors of characteristics. In addition, a test is derived to check if the operating performances of the industries whose entry modes are consistent with the predictions are better than that of the contradicted industries.
For the sake of investigation, the top 1000 service-sector industries were concerned and then mail surveys were conducted. First, as to the ownership advantage, it was found that the internationalized experience and the advantage of firm asset value tend to have positive correlation with the control level of the entry mode significantly. Second, as to the location advantage, there is a sufficient evidence to indicate that market demand and competition positively relate to the control level of the entry mode; the psychological distance, however, negatively dose. Also, the contract risk and the specific knowledge associated with the internalization advantage and inseparability associated with characteristics of the service sector all have statistically positive correlation with the control level of the entry mode.
In addition, the indication supported by a statistic test is that if the entry modes decided by the industries are consistent with the predictions evaluated by the eclectic theory and the characteristics of service sector, then these industries have better performances than those industries contradictory to the theoretic predictions do, which confirms the assumption claimed previously and provides managers a theoretic method to determine the practical entry mode.
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