Entry Mode and Performance of Taiwanese Service Firm in Foreign Markets- Linking the OLI Model with Service''s Characteristics
碩士 === 國立中興大學 === 企業管理學系所 === 97 === Based on the service-sector industries in Taiwan, the paper combines the eclectic theory and the characteristics of service-sector industries to analyze the impact of entry mode selection which is influenced by its factors of characteristics. In addition, a test...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/zt3j2n |