An Empirical Study of the Extended Decomposed Theory of Planned Behavior to Online Shopping

碩士 === 國立中興大學 === 企業管理學系所 === 97 === Taiwanese on-line shopping market has astonishing potential because of its size, and we can obviously find it’s still going enriched rapidly year by year. On-line shopping with its cheaper prices, easy to search for information, seller’s website platform for info...

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Bibliographic Details
Main Authors: Szu-Wei Hsu-Ku, 徐辜思維
Other Authors: Ju-Hsiu Kuo
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/2bpywz