The effects of seller's feedback comments on buyer's perceived risk and purchase intention in E-auctions:using Yahoo! auction as an example
碩士 === 國立政治大學 === 國際傳播英語碩士學程(IMICS) === 97 === Many consumers often hesitate to buy product on-line because of the perceived risk of losing money and the feeling of uncertainty about the credibility of the sellers. Therefore, many auction sites have built feedback systems in order to provide consume...
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| Format: | Others |
| Language: | en_US |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40520794119300621723 |