The Study of Experiential Marketing Strategy for Cultural and Ceative Industries：The Case of Taipei Brewery
碩士 === 國立政治大學 === 廣播電視學研究所 === 97 === In the trend of Globalization, the characteristics of local culture have become more and more important. The development of cultural creativity industry is thought to be the most important factor of national economy development and the promotion of quality of li...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03089609365140713872 |