The antecedents and consequences of user-generated content participation of online brand community
碩士 === 國立政治大學 === 企業管理研究所 === 97 === With the coming of the Internet age, people begin to change the way they communicate. People around the world can share their opinions on the Internet platform. Brand fanatics gather together and establish brand communities, and create different kinds of user-gen...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49201087411607332414 |