以4C架構研究泰國康民醫院發展觀光醫療的成功因素來看台灣的機會

• Main Author: 藍黛梅
• Other Authors: 邱志聖
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/96408470254014269677

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 97 === Medical tourism, a niche market of tourism, is a concept that is getting more attention nowadays. Actually, medical tourism in Asia is brought on in the aftermath of the Asian Financial Crisis, that lets first private hospitals in some Asian countries to seek alternative revenue sources. The business of medical tourism is thriving nowadays and with great potential. Factors contributing to this phenomenon include long waiting lists for certain surgeries and costly healthcare in some advanced countries, improvements on health care standards in the third world, and the natural progression of globalization. The study was primarily performed by qualitative methods. Primary data was obtained by the answers from some questions via the in-depth interview; secondary data was obtained through the use of existing sources , large quantities of information were obtained through academic articles, books, newspapers, magazines and the internet. The structure of the thesis is divided in several parts: 1) This paper sets out to examine the competency of developing medical tourism in Taiwan in terms of cost and quality. 2) Figure out the status of medical tourism industry in Asian countries, and sort out the salient points and features of each one. 3) One of the established medical tourism destinations with strong medical and tourism capabilities is Bumrungrad Hospital International in Thailand, the effective factors for attracting medical tourists to this hospital were then determined via 4C structures. 4) The thesis was concluded as certain recommendations were given for Taiwan government and local hospitals.