A Study on the Event Marketing of Non - profit Organizations：A Case Study on PRS Activities
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 97 === In Taiwan, non-profit, government-owned radio stations are created for special purposes and with a specific target audience. Due to a dual-property nature of this establishment, government-owned and broadcast media, the operation and management of these stati...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/738es5 |