A study of in-group consciousness in TV advertisements.
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 97 === The intention of advertisement is to provide a message to the targeted consumer and communicate rather than a presentation of individual expression and creativity. The core meaning of an advertisement is to transfer a key message embedded with advertising mean...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87274427225901264130 |