The effects of advertising outlay on consumers’ brand attitude and purchase rate
博士 === 國立政治大學 === 企業管理研究所 === 97 === Most experimental literature took advertising exposure time, frequency, and/or size to substitute real advertising amount, and analyzed how the effects of advertising amount on consumers’ psychological variables. But econometric literature focused on the effects...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17803112014202166798 |