Analyzing the effects of Web 2.0 interfaces on traditional marketing strategies and practices based on case studies
碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 97 === In recent years traditional marketing concepts have been evolving and encountering great challenges due to the online applications commonly described as Web 2.0 or social community websites. No one had foreseen that consumers would evaluate products or servi...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78351747938382165767 |