A Study on Customer-based Brand Equity of Laptop Computer Brands in the Vietnamese Market
碩士 === 美和技術學院 === 經營管理研究所 === 97 === Like other countries, the first laptop computer appeared in Vietnam in 1986. Up to now, more than five million units were sold in the market and ninety percent of them are foreign brands. ‘What makes a brand strong?’ and ‘How do we build a strong brand?’ Answerin...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/79429572920348688860 |