Exploring Advertising Effects of User''s Experience on Different Style of Online Campaigns
碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 97 === Pine and Gilmore (1998) pointed out Twenty-one century has became an experienced economy era. Therefore, the marketing strategy will be focused on the consumer experience in the future. With the popularity of network use, marketing activities can use the inte...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97486487414510302464 |