The Study on Gambling Attitude and Motivation of Casino’s Consumer

碩士 === 銘傳大學 === 觀光研究所碩士班 === 97 === Following the maturing of the global gaming industry, the development of the Asian gaming industry has had grown rapidly since the year of 2002. Most of gaming studies focused on Western casino industry, just few studies emphasize that consumer behavior of Asia Pa...

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Bibliographic Details
Main Authors: Lung-Yi Liang, 梁隆毅
Other Authors: Hung-Sheng Lai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/4238ua