Strategic Alignment of Taiwan Tourist Hotels in Taoyuan
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 97 === This paper discusses the strategic alignment between hotels and its collaborating contract companies and travel agencies. It surveyed 12 hotels in Taoyuan to explore how service vision, service standard communication, strategic adaptation and environmental unc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5jd7k8 |