The Study of Marketing Strategies in Wedding Market – The Comparison of International Tourist Hotels and Wedding Plazas in Taipei

碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 97 === Wedding banquets are not affected by economic recession, as no wedding should be taken lightly under any circumstances. Hence, many of the free standing restaurants are now rapidly investing into this market and focusing on this goldmine. Establishments spare n...

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Bibliographic Details
Main Authors: Kuan-ya Chen, 陳冠雅
Other Authors: Hsin-Hui Hu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/75h6uy