A Study on the Factors Affecting Firm Repeat Participance in Trade Show
碩士 === 銘傳大學 === 管理研究所 === 97 === In the past, this study discusses tradeshow to bring attention in academic and the practical realm. Succeeds tradeshow depends on the Organizing unit''s marketing plans, besides tradeshow''s positioning is also playing the quite important role in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b7ae62 |