A Study on Business Strategy and Performance in Small and Medium Baking Industry

碩士 === 銘傳大學 === 管理研究所 === 97 === The traditional bakeries are the representatives of the fragmented industry. In this kind of small and medium sized baking industry, every store takes possession of the market, and every store has its own product, customers, and brand images. This research studies th...

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Bibliographic Details
Main Authors: Yu-Han Huang, 黃鈺涵
Other Authors: Jen-Shyang Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/yugc4v