A COMPARISON OF INFLUENTIAL FACTORS FOR BUYING DECISION BETWEEN DIFFERENT ETHNIC GROUPS: A STUDY IN INDONESIAN DONUT MARKET
碩士 === 銘傳大學 === 管理研究所 === 97 === Donuts have introduced into Indonesia market in 1985. There have been several foreign and local companies have launched the business in the market. There are various ethnic groups who resident in Indonesia. Due to different culture and living style, the variations o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6y8xgf |