The Moderating Effect of Consumer Characters and Salesperson Characters on Consumer Complaint Behavior

碩士 === 銘傳大學 === 管理研究所 === 97 === This research expects to reduce the consumer complaint behavior because of the consumers’ and salespersons’ adjustment role when consumers feel dissatisfaction. Consumer complaint means consumers feel dissatisfaction with goods or service quality. This research will...

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Bibliographic Details
Main Authors: Hsin-I Tsai, 蔡馨儀
Other Authors: Chia-Yu Tu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/625hax