Modeling the Determinants and Effects of Marketing Program Creativity－A Multi-Contextual Multi-Industrial Analysis

Modeling the Determinants and Effects of Marketing Program Creativity－A Multi-Contextual Multi-Industrial Analysis

碩士 === 銘傳大學 === 管理研究所 === 97 === This research focuses on modeling the determinants and effects of marketing program creativity, to understand difference between technology and financial industry. This research collected 312 samples, the financial banking industry samples are 182 copies, the science...

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Bibliographic Details
Main Authors:	Shang-Chen Tsai, 蔡尚臻
Other Authors:	Chia-yu Tu
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/56ajfs

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